Marketing that matters.

Marketing strategy, creative and execution for mission-driven businesses and nonprofits

Life is brief.

Your impact shouldn’t be.

Headshot of Susannah MacNeil, founder and CEO of Marketing that Matters, LLC.

You have big dreams and a not-so-big budget.

We’re here to help make your dreams a reality. Welcome to The MacNeil Group – a comprehensive, integrated marketing agency created specifically to serve organizations like yours.

Services we offer

Strategy

Branding & positioning

Content planning

Capacity building

Execution

Multimedia storytelling

Events, promotions & launches

Public relations

Analytics

Benchmarks & scorecards

Reporting

Insights

What clients and colleagues are saying

"I have worked with Susannah on large-scale campaigns and saw her quickly earning the respect of everyone involved, including CEOs and external partners. She has a true passion for making the world a better place."

Nurit, Senior marketing manager for a Fortune 100 enterprise

"Susannah excels as a leader and strategic planner, managing multiple projects, priorities and stakeholders with efficiency, and producing creative, quality communication. She is a rare commodity in a crowded field."

Penny, Director of marketing for a regional service agency

"Susannah's one of those rare communications professionals who 'get it.' She has that oh-so-valuable knack for understanding and appreciating how to make communications deliver on a human and emotional level."

Pat, Executive creative director
at a major regional ad agency

"Susannah is fabulous to work with and amazing at her job. I love someone who can take on a challenge, exceed your expectations and need no monitoring."

Kitty, Brand manager for a leading insurance provider

Let’s get started.

We’re ready to help!