We’re here to help make your dreams a reality.

About us

The MacNeil Group is a comprehensive, integrated marketing agency created specifically to serve mission-driven businesses and nonprofits. We:

  • Design sensible strategies that fit your needs

  • Shape your story to drive engagement, change minds and raise revenue

  • Help you achieve and measure success in line with your values

Services we offer

  • Branding & positioning

  • Multimedia storytelling campaigns

  • Major events & product launches

  • Fundraising communications

  • Public & media relations

  • Marketing benchmarks & scorecards

  • To learn more, click here or drop us a line.

Skills we bring

  • 15+ years of experience in all aspects of marketing, communications and PR

  • Clear analysis of your market and audience

  • Outside-the-box solutions to your marketing problems

  • Creative direction that magnifies your vision

  • A passion for sharing your work with the world

Founder & CEO

Headshot of Susannah MacNeil, founder and CEO of Marketing that Matters

Susannah MacNeil has over 15 years of experience leading marketing, communications and public relations strategy and execution for some of Connecticut's most successful mission-driven organizations, including Jewish Federation of Greater Hartford, United Way of Central and Northeastern Connecticut, and MetroHartford Alliance. Susannah has also developed key messages and provided lead generation and sales enablement to publicly held corporations serving the financial sector and a variety of consumer markets. She honed her storytelling skills in the consumer publishing industry, working with book publishers such as Rodale and Lyons Press and magazines including Men's Health.